Heath was a member of the editorial team that revitalised The Face magazine in the nineties, before going on to launch and direct Arena Homme Plus and Pop magazines. When Wagadon (independent publisher of The Face and Arena Homme Plus) was purchased by Emap PLC, Heath was immediately appointed Editorial Director of Emap East. Pop magazine was his first title launch. Leaving Emap suddenly in 2004, Heath immediately guest edited the relaunch of i-D magazine (Volume 2, Issue 1) and then co-directed 032c magazine for two years, meanwhile founding FLx Media and launching the internet business Trig as well as Qvest Edition magazine in Berlin. Heath left Trig in 2007 and became a partner in Joint.ly. FLx has worked with Levi's and Adidas.